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Just a year ago, Ms. Brannigan, 24, who holds up Case No. 24 as one of the models on the NBC game show “Deal or No Deal,” had been full of hope when she and her fiancé had each other’s names tattooed across their inner wrists.
But now, when she looks at the letters — P-A-T-R-I-C-K — she is reminded of the failed relationship.
For help, she turned to Dr. Tattoff, a chain of tattoo removal stores where nurses use lasers in a series of treatments to break down tattoo pigments. Dr. Tattoff is part of a growing industry catering to people who may not have thought about the implications of “forever” the first time around.
Removing tattoos is costly, uncomfortable and time-consuming, but the affinity for body art is so strong that some people say they do it to clear space to tattoo all over again.
Many dermatologists specialize in laser tattoo removal, and some laser hair-removal centers are adding services. In California, there are removal centers like Dr. Tattoff, Tat2BeGone and Tattoo MD.
Most of Dr. Tattoff’s clients are women ages 25 to 35, said James Morel, the chief executive of the company, which has given more than 13,000 tattoo laser treatments since opening here in 2004. “Maybe women are getting more tattoos than they used to,” Mr. Morel said, “or maybe they just have a higher level of tattoo regret than men.”
On the horizon is a development that could change the very nature of tattooing: a type of ink encapsulated in beads and designed to break up after one treatment with a special laser.
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