Public Speaking Training Tips For Better Business Presentations To Culturally Diverse Audiences

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Audiences around the world are all different.

Cultural, social and religious differences impact on how people learn, take in information and interact with presenters.

After delivering 3 presentations to 1,200 Managers and Franchisees from the largest fast food company in the Philippines, these are my thoughts on how to make an impact with culturally diverse audiences.

This is the result of extensive feedback and practical knowledge of what works and what doesn't after delivering business presentations throughout Asia.

Here are 10 Tips on Delivering Better Business Presentations to Asian Audiences.

1. Do Your Research. Find out as much as you can about the country and organisation you are working with. Read guidebooks, travel magazines, search the Internet and use the local media to gain as much knowledge as you can about the cultural background and history of the people you are working with.

2. Use local language and key phrases as an icebreaker, welcome or to highlight important points. Modify the content of your presentation to account for local differences. For example, in my work in the Philippines I used a range of local 'Tagalog' (one of the two official languages) words in both my welcome and presentation to make points and this went down really well. Former US President JFK used "Ich bin ein Berliner" to great effect in Germany during one of his speeches.

3. Use local examples. Nothing goes down better when trying to explain a new concept than using a local example. This will make your presentation more relevant.

4. Get to know the audience. It is most likely you will be a foreigner and many in the audience may not know you very well at all. Meet as many people personally before the presentation as possible. When presenting let the audience warm up to you before throwing questions at them. I've noticed light-hearted bantering with the audience at the beginning of a presentation works well.

5. Speak slowly and clearly. For many Asians, English is not their first language. Speak with less of an accent and present more slowly than you would with an Australian audience.

 

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